Convert more customers on the world’s favorite social media site. As of January 2016, Facebook boasted nearly 1.6 billion monthly active users. Imagine what tapping into this huge online community could do for your small business. An effective Facebook campaign, like any other online marketing project, comes down to knowing your audience and taking steps to appeal to the people most likely to buy from you. Follow these tips to start winning over new customers today. Create a company page Your first order of business is setting up your company page . You’ll need to choose a business category, industry, and company description. You’ll also want to upload a photo. Your next step is to: Build a growing audience. Invite your friends and business colleagues to “like” your page and share to their networks. Update your page with valuable content . Think about what your ideal customer cares about. Do they want to be entertained, informed, or inspired? Pick the type of content you want to use and share appropriate posts from content sources you’ve identified. Of course, you can’t beat your own great content – which might be a recent blog, a tweet, or a comment. Engage your audience by interacting with them. Respond positively to feedback, share their posts, and answer emails. Remember, the more activity you generate with each post, the more likely it will spread by appearing on your friends’ News Feeds – and reach a wider audience. Reach more people with paid ads Review your Facebook Insights for valuable data, such as which of your posts get the most attention. Then use this information to: Promote your most popular updates with “Boost Post”. Simply choose a post, your target audience, budget and duration. Facebook will create and share your ad which raises brand awareness. You can also create a Facebook Ad Campaign based on a specific objective, like increasing website conversions or getting people to claim a special offer. You’ll choose a specific audience, budget, schedule and media, and Facebook will take care of the rest. Track your metrics You’ll probably want to beta test a few ideas to find out which marketing strategies work best for your Facebook friends. Check your Page Insights to measure the success of your ads based on reach, visits, audience, and more. Before you run with this data to plan your next campaign, check traffic and conversions on your company website following a Facebook campaign so you can assess impact. Then, when you know what works with your audience, create a long-term Facebook marketing strategy to attract more customers—and more profits—to your business. Other tips Watch this video to learn the basics of creating effective Facebook ads. Read more tips on how to market your business on the Sage City blog .
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